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<title>Andrew Staroscik</title>
<description>Expert in analytics and data visualization | Helping turn data into actionable insights</description>
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<title>The Power of Preattentive Attributes</title>
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<description>When used effectively in charts, preattentive attributes command attention, instantly drawing viewers' eyes to the elements the designer highlights.</description>
<pubDate>Fri, 10 Jan 2025 00:00:00 GMT</pubDate>
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<title>How We Count</title>
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<description>While our numbering system allows us to describe large values, we don't actually count very high.</description>
<pubDate>Mon, 30 Dec 2024 00:00:00 GMT</pubDate>
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<title>Use Color with Care</title>
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<description>When using color to add visual interest to a chart, be sure it does not distract from the message.</description>
<pubDate>Thu, 26 Dec 2024 00:00:00 GMT</pubDate>
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<title>Data has a Point of View</title>
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<description>How we aggregate, process, and present data shapes its meaning.</description>
<pubDate>Thu, 19 Dec 2024 00:00:00 GMT</pubDate>
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<title>How slope affects perception of differences in line charts</title>
<link>https://staroscik.com/writings/line-charts-slope-perception</link>
<description>Sometimes, even the most familiar visuals can deceive us in surprising ways. The common line chart is no exception.</description>
<pubDate>Sun, 15 Dec 2024 00:00:00 GMT</pubDate>
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<title>Making KPI Cards for Social Determinants of Health</title>
<link>https://staroscik.com/writings/sdoh-kpi-card</link>
<description>The US Census API makes it easy to download data.</description>
<pubDate>Tue, 10 Dec 2024 00:00:00 GMT</pubDate>
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<title>How Marks Encode Data</title>
<link>https://staroscik.com/writings/use-of-marks-in-charts</link>
<description>Not all data visualizations are created equal. Knowing how data is encoded into charts can ensure your audience easily grasps key comparisons.</description>
<pubDate>Sat, 07 Dec 2024 00:00:00 GMT</pubDate>
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<title>Chart Reading is a Learned Skill</title>
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<description>Charts rely on symbolic representations to communicate meaning.</description>
<pubDate>Wed, 04 Dec 2024 00:00:00 GMT</pubDate>
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<title>The limits of stacked bar charts</title>
<link>https://staroscik.com/writings/stacked-bar-charts</link>
<description>Stacked bar charts are a common approach to comparing values across different categories, but before using them it is important to understand their limitations.</description>
<pubDate>Wed, 23 Oct 2024 00:00:00 GMT</pubDate>
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<title>Physicalization of 2024 Growing Season</title>
<link>https://staroscik.com/writings/physicalization-of-2024-growing-season</link>
<description>Making data physical.</description>
<pubDate>Tue, 22 Oct 2024 00:00:00 GMT</pubDate>
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<title>U.S. Energy Sector Carbon Dioxide Emissions Over Time</title>
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<description>In order to acheive the US's target of net zero by 2050 carbon dioxide emissions need to ...</description>
<pubDate>Thu, 03 Oct 2024 00:00:00 GMT</pubDate>
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<title>Use of color in data visualizations</title>
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<description>Use of color to guide attention</description>
<pubDate>Mon, 02 Sep 2024 00:00:00 GMT</pubDate>
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<title>Why Reference Points Matter in Visual Communication</title>
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<description>What this familiar optical illusion tell us about perception, and how it can help make data presentations more effective.</description>
<pubDate>Fri, 30 Aug 2024 00:00:00 GMT</pubDate>
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<title>Gardens of Forking Data</title>
<link>https://staroscik.com/writings/gardens-of-forking-data</link>
<description>What an influencer’s mistake about probability reveals about the limits of our intuition—and how we can avoid similar errors.</description>
<pubDate>Wed, 21 Aug 2024 00:00:00 GMT</pubDate>
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<title>Mean vs median: choosing the right measure for your data story</title>
<link>https://staroscik.com/writings/mean-vs-median</link>
<description>The mean and median are commonly used summary statistics to communicate the middle of a set of values. Choosing the right one requires understanding how your data’s structure influences these measures of central tendency.</description>
<pubDate>Wed, 24 Jul 2024 00:00:00 GMT</pubDate>
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<title>Challenges with using zip code data</title>
<link>https://staroscik.com/writings/the-challenge-with-zip-codes</link>
<description>Zip code data is all around. But, before you work with it, make sure you know how it relates to specific populations of interest.</description>
<pubDate>Wed, 17 Jul 2024 00:00:00 GMT</pubDate>
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<title>How to use color in data visualizations</title>
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<description>Want to boost your charts’ impact? Start with color! Discover four strategic approaches to enhance your visualizations and captivate your audience.</description>
<pubDate>Fri, 28 Jun 2024 00:00:00 GMT</pubDate>
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<title>What this simple challenge tells us about how we make sense of the world</title>
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<description>The Watson selection task is often used to demonstrate cognitive biases. However, its real value lies in showing how storytelling can increase your audience's engagement and supercharge their ability to make sense of complex patterns.</description>
<pubDate>Sat, 15 Jun 2024 00:00:00 GMT</pubDate>
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<title>Two questions to help you decide where to start your axes</title>
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<description>Most of us have seen examples of how non-zero baselines on charts can mislead. Unfortunately, this knowledge can lead to an insistence on starting all axes at zero, even when some other value would improve the chart. Asking a few simple questions can help determine if a zero baseline is the best choice for your visualization.</description>
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